Here's Your First Look Inside Stone Island's NYC Flagship Location
A classic SoHo building gets an architectural overhaul, courtesy of the Italian techwear label.
Italian techwear brand Stone Island has touched down in NYC with a flagship store located in the heart of the city’s SoHo neighborhood. The 3,500-square-foot space is located inside of a building that dates back to 1910 and has seen a significant architectural overhaul courtesy of industrial designer Marc Buhre, founder of the zeichenweg™ architecture studio. The facelift brings the entire space in line with Stoney’s aesthetic and brand philosophy, using materials like dibond, carbon fiber, fiberglass and colored glass walls to create a truly immersive shopping experience. The store will offer both Stone Island and its Shadow Project diffusion line.
If you’re in the city, make sure to stop by the shop at the address below. If not, check out the images above.
Stone Island New York
41 Greene St.
New York, NY 10013
