Rae Sremmurd Stars in PUMA's Newest Campaign

Reviving the retro PUMA Suede.

Fashion
9,353 Hypes 0 Comments

Along with Kardashian member Kylie Jenner, Rae Sremmurd has been tapped to be the newest ambassadors for PUMA. In the brand’s latest campaign, brothers Swae Lee and Slim Jxmmi evoke the New York hip-hop scene during the ’80s when boomboxes, coordinated track suits and Kangol hats were all the rage. The images show the duo sporting classic PUMA Suedes which were originally birthed as basketball warm-up shoes in the ’60s, but later popularized by b-boys and hip-hop artists. Complete with a backdrop of brownstone buildings and a vintage Cadillac, take a look at the nostalgia-inspired photos above which were shot by notable NYC photographer Jamel Shabbaz. To purchase a pair of PUMA Suedes, head over to the website.

Read Full Article

What to Read Next

PUMA Debuts In-Line Suede XL Sneakers
Footwear

PUMA Debuts In-Line Suede XL Sneakers

Following the release of its pumped-up PLEASURES collaboration earlier this month.

PLEASURES Goes Big With the Puma Suede XL
Footwear

PLEASURES Goes Big With the Puma Suede XL

A new take on the classic Puma Suede.

First Look at Nicole McLaughlin's Patchwork-Covered PUMA Suede
Footwear

First Look at Nicole McLaughlin's Patchwork-Covered PUMA Suede

The DIY-specialist is back with another footwear project on the way.


PUMA and New Era Unveils First-Ever Collaboration
Footwear

PUMA and New Era Unveils First-Ever Collaboration

Featuring the Suede and the SLIPSTREAM.

Skepta Talks Personal Style and Fashion Icon Status With Slam Jam Socialism
Music 

Skepta Talks Personal Style and Fashion Icon Status With Slam Jam Socialism

The grime general’s been keeping it simple.

Prince's 'Purple Rain' Shirt & Blazer Sell for $96,000 USD Each
Fashion

Prince's 'Purple Rain' Shirt & Blazer Sell for $96,000 USD Each

Other pieces of Prince memorabilia have fetched similarly impressive prices at auction.

A Sleek Mirrorless Concept Camera to Replace Your Point-and-Shoot
Tech & Gadgets

A Sleek Mirrorless Concept Camera to Replace Your Point-and-Shoot

Compact and easy-to-use.

Watch a Mini-Doc About How Riff Raff Gained His Weight
Music 

Watch a Mini-Doc About How Riff Raff Gained His Weight

Riff Raff might have a future in competitive eating.

Jace & OG Maco Share New Single, "On The Way" (Produced by The Alchemist)
Music 

Jace & OG Maco Share New Single, "On The Way" (Produced by The Alchemist)

The Atlanta duo serve up a banger.


size? and New Balance Team up to Revamp the 801
Footwear

size? and New Balance Team up to Revamp the 801

Incorporating a Vazee sole unit for a modern look.

Artist Anthony Lister Offers a Bold and Blunt Mission Statement in 'Our Side of the Fence'
Art

Artist Anthony Lister Offers a Bold and Blunt Mission Statement in 'Our Side of the Fence'

“I truly believe that graffiti is the final frontier of true artistic integrity.”

Frank Ocean's Album, 'Boys Don't Cry,' Is Arriving This Month
Music 

Frank Ocean's Album, 'Boys Don't Cry,' Is Arriving This Month

According to his website.

Here's What the Samsung Galaxy Note 7 Might Look Like
Tech & Gadgets

Here's What the Samsung Galaxy Note 7 Might Look Like

Revealing three colors and a reported iris scanner.

adidas's Consortium Tour Stops by Paris to Unveil the Starcow Samba
Footwear

adidas's Consortium Tour Stops by Paris to Unveil the Starcow Samba

A luxe rework of the classic football shoe.

More ▾
 
We got you covered. Don’t miss out on the latest news by signing up for our newsletters.

By subscribing, you agree to our Terms of Use and Privacy Policy.