With sneaker popularity at an all-time high, it’s really no surprise the that demand for cleaning and maintenance products for shoes has skyrocketed as well. However, this notion of footwear care stretches far back into the previous century when leather shoes still dominated the market. One of the earliest players in the industry is Angelus, a family-owned business which has been around since 1909. From its humble beginnings as a shoe polish company, the Santa Fe-based company’s uncompromising dedication to providing the absolute best shoe care now extends to liquids, creams, conditioners, aerosols and even customization packages for beginners and experts alike. We recently had the opportunity to pay a visit to its factory where Paul Angelos and Tyler Brucato, the third and fifth generation respectively, shed light on the company’s ethos and gradual evolution.