Rains Concept Store in Aarhus, Denmark Exemplifies Its Ultra-Clean Aesthetic

Stay dry in style.

Design
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Continuing its expansion, stylish purveyor of outerwear Rains has opened a new concept store in its home country of Denmark. Located in the town of Aarhus, the retail space uses a clean Scandinavian aesthetic and blends in a variety of textures including wood, thermoplastic and wool to create a space which is both industrial and natural. You can expect to find the brand’s full range of rain gear inside, including some of its cool limited edition pieces like the clear Breaker jacket. Water-resistant accessories and bags complement the rainwear offering to keep shoppers fully outfitted for the rough Danish weather. Check out the design of the store above and visit the store at the address below.

RAINS
Klostertorvet 6
8000 Aarhus
Denmark

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Paul Heavener
Paul Heavener Vice President, Global Editorial

Paul Heavener joined Hypebeast in 2016, and, over the past 10 years, has worked across its editorial, creative and brand partnerships teams. From 2023 to 2025, he led Hypebeast’s New York City and London-based agency and creative services teams as Executive Creative Director. In 2026, he shifted his focus back to editorial, where he now oversees Hypebeast’s global editorial organization. On occasion, Paul contributes content and writing focused on topics of personal interest including fashion, watches, hi-fi and design.

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