The Neymar Jr. NJR x Jordan Brand collection marks the first time that a soccer athlete has offered a Jumpman-branded performance product, it also marks the first time that the Jordan Brand has offered an entire collection for a non-Jordan athlete. With all that being said, it’s a huge milestone for both the star Brazilian soccer player and the basketball/lifestyle brand. Concepts is celebrating the magnitude of this pioneering collaboration with an interior revamp for its NYC store. A special installation inspired by the release has taken over Concepts’ space, and fans were the first to get their hands on the merchandise a day ahead of release. Head over to Concepts’ site for more information.