hype cog

McDonald’s Japan Will Be Giving Away a Solid Gold Nugget to One Lucky Customer

The Golden Arches lives up to its name.

In a bid to promote two new dipping sauces for the McNuggets, McDonald’s Japan has launched an audacious social media campaign targeted at Japanese consumers where an 18-karat gold nugget will be given away to one exceedingly lucky restaurant-goer. The campaign has been announced alongside a new mascot called Kaito Nuggets, who participants in the contest must try to unmask by posting his whereabouts on social media whenever he makes a random appearance. “He may appear in some of McDonald’s restaurants through the country, may throw out a ceremonial first pitch for a professional baseball game, or pay a visit to a prefectural governor making a surprising request entertaining people,” said the fast food chain in a press release.

Meanwhile, 21 runners-up who miss out on the 50-gram nugget will instead be awarded a five-piece pack of nuggets for 39 days, available of course with the two new sauces, which are Creamy Cheddar Cheese and Fruits Curry Sauce. Running from June 8 to 28, check out the Kaito McNuggets commercial here and the campaign poster below.

Read Full Article

What to Read Next

Nick Cannon Is Challenging Eminem to a $100K USD Rap Battle
Vic Mensa Snaps Over Pusha T & Jay Z's "Drug Dealers Anonymous"
This Machine Will Fold Your Laundry for You
Death Grips Return With New Video, "The Caged Pillows"
Listen to Drake's Special Guest Mix on OVO Sound Radio Episode 23
Michael Bay Unveils Bumblebee's New Look for 'Transformers'
Load More
HYPES is a real time popularity metric informing readers of what is trending