Signature Motifs Adorn Gucci's Capsule Collection With Dover Street Market

The Gucci label is also given a red background for a unique twist.

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Gucci just unveiled its newest capsule collection with renowned luxury retailer Dover Street Market. The range is made up of four expertly crafted pieces — a studded denim jacket featuring a picturesque garden scenery, a sweatshirt embroidered with Gucci’s familiar floral motifs, a flannel shirt designed with a rabbit patch, and a pair of checked trousers. All motifs used reflect the house’s whimsical aesthetic, which has been prevalent throughout its designs season after season. Also, as a unique branding technique, the Gucci label on these special pieces will have a red background, rather than the usual white.

The limited-edition capsule collection will be available on June 12 at the Ginza, London, New York and Beijing Dover Street Market locations.

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Felson Sajonas
Felson Sajonas Managing Editor, Branded Content

Felson Sajonas is the Managing Editor of Branded Content at Hypebeast, overseeing high-impact campaigns and features that bridge editorial integrity with commercial strategy, connecting fashion and culture for a global audience. He plays a key role in shaping the platform’s voice through culturally driven storytelling and has led campaigns for brands including Nike, adidas, Oakley, Timberland, LEGO and more, spanning long-form features, interviews and social-first launches.

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