Did Desiigner Influence BMW X6 Sales This Year?

“BMW is doing they thing.”

By //Automotive

Desiigner’s first single, “Panda,” has dominated charts and bridged generational gaps, winning fans who may not even understand that the reference isn’t to the animal. For those who may not know, the line “Black X6, Phantom / White X6 look like a panda” is referencing the BMW X6 model, which in white does look a bit like a panda. Since the single gained popularity with its feature on The Life of Pablo, BMW has seen comparatively better sales than the previous year.

According to Good Car Bad Car, when the song took number one on Billboard’s Hot 100 in May, the company sold 712 X6s – almost 150 more than what was sold the same month in 2015. It’s only been a couple months however, and with the switch of the 2016 to 2017 model it may be hard to say if there is actually a correlation. When Desiigner was asked about his relationship to the company and if a commercial was in the works, he said, “I’ve talked to BMW. I did interviews on their lots and we talkin’.” For a refresh on the music video, check it out below.

Read Full Article
BMWBMW X6Desiigner

You may also like

Check out this Concept Model of the BMW X7 iPerformance
Automotive

Check out this Concept Model of the BMW X7 iPerformance

Set to be showcased at the Frankfurt Auto Show.
11,221 Hypes 0 Comments
BMW M2 Competition Production Could Commence Next Year
Automotive

BMW M2 Competition Production Could Commence Next Year

The standard edition will be getting a name change and a power upgrade.
3,702 Hypes 0 Comments
BMW Redesigns the X4 for 2019
Automotive

BMW Redesigns the X4 for 2019

Subtle upgrades throughout.
3,190 Hypes 13 Comments
This 1993 BMW R100R Was Stripped Down for an Ultra-Sleek Update
Automotive

This 1993 BMW R100R Was Stripped Down for an Ultra-Sleek Update

Minimalist design, applied wholesale.
2,535 Hypes 0 Comments
Legal Marijuana Sales to Hit $10 Billion USD for the Year
Entertainment

Legal Marijuana Sales to Hit $10 Billion USD for the Year

Large expectations led to higher results.
2,449 Hypes 0 Comments
Earl Sweatshirt Will Release New Music This Year
Music

Earl Sweatshirt Will Release New Music This Year

Stay tuned.
3,239 Hypes 0 Comments


What to Read Next

Adele's '25' Will Finally Be Available on Spotify & Apple Music
Music 

Adele's '25' Will Finally Be Available on Spotify & Apple Music

Stream her record-breaking third album from June 24.
97 Hypes 0 Comments

Been Trill, Budweiser & PacSun Team up in Tribute to Classic Americana
Fashion

Been Trill, Budweiser & PacSun Team up in Tribute to Classic Americana

Designed to stir up American pride.
4,826 Hypes 0 Comments

'Ghostbusters' Soundtrack Features A$AP Ferg, ZAYN, Mark Ronson, DMX, Passion Pit, G-Eazy & More
Music 

'Ghostbusters' Soundtrack Features A$AP Ferg, ZAYN, Mark Ronson, DMX, Passion Pit, G-Eazy & More

Who you gonna call?
121 Hypes 0 Comments


Song for the Mute Unveils the 2017 Spring/Summer "BEAU" Collection
Fashion

Song for the Mute Unveils the 2017 Spring/Summer "BEAU" Collection

A unique play on texturing, layering and silhouette use.
1,873 Hypes 0 Comments

Expand Your iPhone's Storage Capacity With This Dime-Sized Attachment
Tech

Expand Your iPhone's Storage Capacity With This Dime-Sized Attachment

Small but packs a punch.
19,681 Hypes 0 Comments

See the Car Rig That Will Revolutionize How Vehicles Are Filmed
Automotive

See the Car Rig That Will Revolutionize How Vehicles Are Filmed

One car to trick them all.
10,233 Hypes 0 Comments

More ▾