adidas Slaps Primeknit on the ZX Flux ADV Virtue

Meet the new addition to the family.

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Footwear
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As one of adidas’s premier technologies, Primeknit does much to elevate virtually any sneaker design it is incorporated into. Models from the brand’s classic category such as the Stan Smith and the EQT Guidance ‘93 have been rehashed to offer slimmer, lightweight alternatives. However, it is a rare breed where the addition of Primeknit is incorporated to an all-new silhouette which does little to make it any more desirable in the sea of already preexisting Primeknit runners. As seen above, the new ZX Flux ADV Virtue features a Primeknit upper with an elastic sock collar intersected with a prominent heel cup and hairy suede heel tab, thus providing an abrupt contrast in textiles. All of this sits atop a simplified ZX Flux ADV sole. Meanwhile, a second beige colorway sports a grey mudguard overlay for a more outdoorsy aesthetic. Look for this silhouette to arrive at retailers such as 43einhalb in the coming weeks.

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