Canon Gave Its New Macro Lens a Built-In Ring Flash

Perfect for incredibly detailed closeups.

By
Tech
7,325 Hypes 0 Comments

Canon just unveiled one of its better lenses in recent memory and, oddly enough, it’s for the long neglected EOS M mirrorless system. Just the sixth lens for the system since Canon launched it nearly four years ago, the upcoming EF-M 28mm f/3.5 Macro IS STM is notable for a few reasons. Ditching the long focal lengths preferred by most macro photographers, the innovative design instead employs a built-in ring flash with two user-controlled “Macro Lites” that allow the shooter to easily adjust the intensity of the lighting. The lens is also tapered to prevent it from casting shadows on the subject when getting in close for detailed shots. According to Canon, not only is it the first-ever macro with the built-in ring, it’s also the world’s lightest autofocus lens.

For more on the lens, head on over to Canon’s website. The EF-M 28mm f/3.5 Macro IS STM is due out June 30 and can be pre-ordered online now for $299.99 USD.

Read Full Article
Source
The Verge

Join Our Discussions on Discord

The HYPEBEAST Discord Server is a community where conversations on cultural topics can be taken further.

1220 Users Online

What to Read Next

This Teaser for Horror Film 'The Woods' Shows Why Less Is More
Entertainment

This Teaser for Horror Film 'The Woods' Shows Why Less Is More

For once, a trailer gives nothing away.

Undefeated x ASICS GEL-Lyte V "DISARRAY"
Footwear

Undefeated x ASICS GEL-Lyte V "DISARRAY"

With a design inspired by WWI battleships.

WhatsApp Finally Has a Proper Desktop App
Tech

WhatsApp Finally Has a Proper Desktop App

The much-needed addition is available for both Windows and Mac.


Under Armour & NBA 2K Celebrate Steph Curry's 2nd NBA MVP Award With Limited Game Update
Entertainment

Under Armour & NBA 2K Celebrate Steph Curry's 2nd NBA MVP Award With Limited Game Update

A proper celebration of perfection.

Take a Look at What Y-3 Has Cooking for Its 2016's Fall Footwear
Footwear

Take a Look at What Y-3 Has Cooking for Its 2016's Fall Footwear

Yohji has you covered with a wide range of footwear.

adidas Unveils Manchester United's Away Kit for 2016/17
Sports

adidas Unveils Manchester United's Away Kit for 2016/17

Marked by distinct dark blue mélange detailing.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.