An extension to BEAUTY & YOUTH UNITED ARROWS, H BEAUTY & YOUTH officially opened in Aoyama as a new retail hub led under the vision of Poggy. Based on the concept of “City Man and Woman,” the store is equipped with luxury sporting goods, street-ready apparel and more dapper options. Stretching across 1,300 square meters over three floors, Japan’s C.E is placed next to Paris’ Futur, while the likes of Ray-Ban, Rolex and KOCHE are on show across from a limited range of news styles from New Balance, Nike and adidas Originals. Located in the basement of the Slice Pizza Shop, the space is also inviting to food enthusiasts who’ll enjoy the modern decor courtesy of artwork from Chris Lux, MADSAKI, yang02 and custom designs by Eric Elms. Be sure to check out H BEAUTY & YOUTH on your next visit to Tokyo.
H BEAUTY & YOUTH