Alongside DDB Stockholm, Volkswagen has introduced a new and revolutionary way to test drive its cars with the aptly named pilot program Instant Test Drive. Just as simple as ordering pizza or requesting an Uber, the test drive experience is brought to consumers, on demand.
Instant Test Drive is made possible through an easy to use smartphone-tailored browser page. Users can choose which car they’d like to try and set their pick up location. The closest available car will be notified about the request and a Volkswagen-agent will head straight to the address with the car to meet them. The steering wheel is then handed over to the customer and they are given the freedom to choose their destination.
The pilot has been developed in Sweden and launched in Stockholm on April 13. The first trial-run will go on for three weeks with further activations planned throughout the year. Depending on the feedback from the users during the first trial-run, Volkswagen is looking to activate Instant Test Drive in cities across the world.