Take a Look Inside the UNDEFEATED x NikeLab Pop-Up in Los Angeles
Featuring a virtual reality experience and a cardboard VR set to take home.
With the UNDEFEATED x NikeLab Dunk Lux releasing soon, the two brands come together for a pop-up store on Los Angeles’s La Brea Avenue. The entire design of the space is centered around an immersive virtual reality video experience where viewers who wear the Oculus glasses will meet with NBA 2K8 and And 1 streetball star Pat the Roc who’s trying out the kicks. The interior’s design — which is outfitted with black shelving, brick walls and red neon lighting — complements the sneaker’s colorways and street-savvy aesthetic. In addition to the collaborative kicks, a range of apparel consisting of T-shirts and sweatshirts will also be available, all adorning Nike and UNDEFEATED branding. Be sure to swing by the pop-up if you’re in town and check here for a closer look at the UNDEFEATED x NikeLab Dunk Lux.
UNDEFEATED x NikeLab Pop-Up
12.5 S La Brea Ave.
Los Angeles, CA 90036
United States
