Kobe Bryant Conducts a Symphony of Haters in Nike's Latest Farewell Ad

A proper going away party for the legend and legacy that is Kobe Bryant.

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Kobe Bryant, the player that many love to hate, is hanging up his Lakers jersey and saying farewell to the sport that raised him. Five championships down and enough accolades to impress Michael Jordan, The Black Mamba is no stranger to the word hate — in response, Nike has managed to channel the heated words directed towards number 24 in a crafty symphony conducted by none other than The Mamba himself. Bringing back the iconic ”Just Do It” tag, this farewell reminds us of the many hilarious ads Nike and Kobe collaborated on, including the Kobe System Series.

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