Kanye West & TIDAL Are Being Sued for Tricking Subscribers

What does “never never never” really mean, anyway?

Music
26,026 Hypes 0 Comments

No one likes getting tricked. Case in point: remember this tweet?

Was it enough to make you cave and subscribe to TIDAL’s 30-day free trial? If so, you’re one of almost 2 million subscribers that were brought onto Jay Z’s legally embroiled streaming venture off the strength of a Kanye West album alone. A Kanye fan by the name of Justin Baker-Rhett also counts himself among those roped into giving TIDAL a try. Baker-Rhett was so incensed, however, when TLOP dropped on Apple Music and Spotify on April 1 that he has gone ahead and alleged that West deliberately deceived fans in an effort to boost TIDAL’s membership numbers, as outlined in a class-action lawsuit that has been brought against West, Jay Z and TIDAL.

The lawsuit intends not only to refund users who were misled to believe they would have indefinite exclusive access to West’s latest album and who would have preferred to cancel their subscription to the service at the trial’s end; it is also striving for a major change in how subscription-based applications function. According to the lawsuit, apps should not automatically switch from free trials to paid subscriptions once they have expired, but rather they should prompt users with the option to convert their accounts.

This comes in the wake of TIDAL giving users a 30-day extension trial after West continually tinkered with the final cut of TLOP, well past the original release date and the expiration of the new users’ free trials.

If the lawsuit goes forward and TIDAL is forced to prompt users with negative renewal options, it could slow and stymie the platform’s future growth, especially if the app’s exclusive rights to certain releases continually prove themselves to be empty promises.

Do you feel duped by West and TIDAL? Let us know in the comments below.

Read Full Article
Source
Variety

Join Our Discussions on Discord

The HYPEBEAST Discord Server is a community where conversations on cultural topics can be taken further.

383 Users Online

What to Read Next

The T.I. and Young Thug's Bankroll Mafia Rap Group is Officially Back, Listen to “Out My Face”
Music 

The T.I. and Young Thug's Bankroll Mafia Rap Group is Officially Back, Listen to “Out My Face”

T.I. and Young Thug lead the charge.

Mercedes-Benz Debuts a $1.7 Million USD Luxury Yacht
Automotive

Mercedes-Benz Debuts a $1.7 Million USD Luxury Yacht

Only 10 of these exist, with a limit of one boat per country.

One of Kurt Cobain's Guitars From Nirvana's Final Tour Is up for Auction
Music

One of Kurt Cobain's Guitars From Nirvana's Final Tour Is up for Auction

Used specifically for end-of-show destruction.


Lil Wayne Jumps on Ariana Grande's New Single, "Let Me Love You"
Music 

Lil Wayne Jumps on Ariana Grande's New Single, "Let Me Love You"

‘Dangerous Woman’ due out May 20th.

Siri Announces the Dates of Apple's WWDC 2016
Tech

Siri Announces the Dates of Apple's WWDC 2016

Yet another five-day affair in the Bay Area.

Drake Announces Surprise 'Views' Pop-Up Shop in NYC
Events

Drake Announces Surprise 'Views' Pop-Up Shop in NYC

What does the 6-God have in store for us now?

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.