The Jordan Brand Classic Is Returning to Brooklyn
Complete with a pop-up exclusive to Nike+ members.
Over the past decade and a half, the Jordan Brand Classic has highlighted some of the game’s greatest talents, including the likes of Carmelo Anthony, Chris Paul, Blake Griffin and Jabari Parker. Now for its 15th annual installment, the showcase is returning to Brooklyn and the Barclays Center. Set to commence this Friday at 1:30 p.m. EDT, this year’s Classic will kick off with the International Game, which features 40 players from over 20 countries, all of whom earned a trip to New York at the Jordan Brand International Camp this March in Zagreb, Croatia. The women’s game — the brainchild of Maya Moore — will follow at 3:30 p.m. and feature national player of the year Erin Boley before the NYC Regional boys game tips off at 5:30. Finally, the headline event will start at 8 p.m. as the best men’s players from across the country go head-to-head.
To celebrate this year’s Classic, Jordan Brand is also launching its very own pop-up shop in Brooklyn. Located at 166 Flatbush, the space — open exclusively to Nike+ members — will pay homage to basketball culture in New York City and offer up some of the best Jordan product the Swoosh imprint has to offer.
Those interested in hitting up the pop-up can sign up to become a member at jordan.com/jbc while full rosters for the 2016 Jordan Brand Classic can be found over at jordanbrandclassic.com.
