PUMA x McQ Spring/Summer 2016 Campaign Lookbook

Inspired by the ’90s.

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Footwear
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Following our recent post of the PUMA x McQ Spring/Summer 2016 campaign video for the collaborative range of sneakers, we now get accompanying full looks for the mens line in as equally trippy aesthetics. Shot by Mel Bles, the looks mimic the retro cut-out design approach with detailed shots of both shoe and model superimposed within the silhouette of the aforementioned posing model. As for the design of the shoes themselves, the campaign has McQ pulling inspiration from PUMA’s archive of ’90s runners. The full collection is now available online at sites like McQ’s webstore.

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