Beyoncé Officially Debuts New Fashion Label

IVY PARK.

By
Music 
226 Hypes 0 Comments

First teased way back in 2014, Beyoncé’s own fashion label is finally here. Crafted in conjunction with Sir Philip Green, Bey’s IVY PARK is billed as “merging fashion-led design with technical innovation. Creating a new kind of performance wear: modern essentials for both on and off the field.” Though little info is known about IVY PARK’s first offering, CR Fashion Book says the collection “will be centered around three core legging styles and will consist of 200 pieces in total.” Intended to “smooth and support,” the pieces are meant to be layered together and will feature the likes of bold IVY PARK branding along with honeycomb-like embossed patterns.

Check out the brand’s initial campaign above and teaser video below and look for IVY PARK to drop online and at select stockists April 14.

Read Full Article

Join Our Discussions on Discord

The HYPEBEAST Discord Server is a community where conversations on cultural topics can be taken further.

951 Users Online

What to Read Next

Puff Daddy & Ty Dolla $ign Share "You Could Be My Lover" Video
Music 

Puff Daddy & Ty Dolla $ign Share "You Could Be My Lover" Video

Also featuring Gizzle.

Earl Sweatshirt-Cosigned Underground King of Florida wifisfuneral Drops "It Don't Matter" Video
Music 

Earl Sweatshirt-Cosigned Underground King of Florida wifisfuneral Drops "It Don't Matter" Video

Whatever you’re talking about, it doesn’t really matter.

Stream Gallant's Debut Album 'Ology'
Music 

Stream Gallant's Debut Album 'Ology'

It’s finally here.


Daily Paper 2016 Spring/Summer Lookbook
Fashion

Daily Paper 2016 Spring/Summer Lookbook

Bright red and blue patterns across a range of spring-ready gear.

Kylie Jenner's PUMA Silhouette Is Set for a Fierce Casual-Yet-Sporty Look
Footwear

Kylie Jenner's PUMA Silhouette Is Set for a Fierce Casual-Yet-Sporty Look

PUMA introduces its upcoming sneaker, via Kylie Jenner.

Kanye West Is Now Working With Justin Bieber Manager Scooter Braun
Music 

Kanye West Is Now Working With Justin Bieber Manager Scooter Braun

The Kanye West empire is growing even larger.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.