New Era Gets Super Bowl Ready With a Special Collaboration

New Era celebrates Peyton Manning and Cam Newton’s head to head matchup with a special collaboration.

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The stage is set and the Denver Broncos will be taking on the Carolina Panthers in Super Bowl 50. Taking place at Levi’s Stadium in Santa Clara, California, fans will witness to amazing quarterbacks as Peyton Manning and Cam Newton lead their respective teams to the promised land. In celebration of the annual festivities, New Era will be launching a special high quality 9FIFTY hat in collaboration with Levi’s. With a limit of only 72 pieces, the special collaboration will host a Leather Crown along with a Denim Visor that’s finally topped off with a LiquidChrome SB50 patch. This special hat will rest inside a collector’s box and will retail for approximately $135 USD. You can look out for its official launch on February 2 via NFL Shop.

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