As an appropriate denouement to his ‘How to Start a Brand in 30 Days’ project where he broke down the stages of brand building into Snapchat-appropriate segments, CLSC founder Josh Vides has released a first look at his newly launched streetwear label, C.B.L. Created as part of an attempt to return to the early spirit of streetwear culture, C.B.L. is intended to be “hard to get, centered around a community, and not about designing products for mass consumption.”
As such, the inaugural “The First Collection” — which consists of streetwear staples such as a waterproof hooded coach jacket, crew neck sweatshirt, pocket T-shirt and beanie — will be limited to 25 pieces per color and only available for a three-hour window online exclusively at the brand’s webstore. Regardless of whether the item sells out or not, they will be unavailable for purchase after the expiration of the time period.
Take a look at the collection above, and prepare to cop the pieces online at 9am PST, February 17.