ERROR404's 2016 Fall/Winter Editorial Channels the Internet
Punchy streetwear staples with familiar online messages.
Emerging Russian clothing brand ERROR 404 creates streetwear staples that draw from online aesthetics and the multicolored fonts of the tech world. The Fall/Winter 2016 collection, titled “I AM RUSSIAN GOPNIK,” features a selection of corduroy hats and highly saturated sweaters and hoodies with the brand logo embroidered front and center on the chest, as well as sometimes on the turtle neck. The editorial, which is shot by Ksenia Cheremnova and Anna Apalonova, brings us into a sterile, futuristic world that is also eerily childish. Flip through the lookbook above and check out our roundup of Russian techwear brands that should be on your radar.
