Apple Chronicles Its Design History With Its Very Own Coffee Table Book
A look back at 20 years of design at Apple.
Apple has released what is undoubtedly the be-all and end-all when it comes to showing off your Mac/iPhone/iPod/iPad/Watch fandom: the Cupertino tech giant’s very own coffee table book. Essentially an artistic monograph highlighting all things Apple, the hardbound Designed by Apple in California takes a look back at 20 years of Apple design via 450 minimalist photographs — all shot by photographer Andrew Zuckerman — and is dedicated to none other than Steve Jobs. Said Jony Ive of the endeavor:
The idea of genuinely trying to make something great for humanity was Steve’s motivation from the beginning, and it remains both our ideal and our goal as Apple looks to the future. This archive is intended to be a gentle gathering of many of the products the team has designed over the years. We hope it brings some understanding to how and why they exist, while serving as a resource for students of all design disciplines.
In the book’s foreword, Ive goes on to explain:
While this is a design book, it is not about the design team, the creative process or product development. It is an objective representation of our work that, ironically, describes who we are. It describes how we work, our values, our preoccupations and our goals. We have always hoped to be defined by what we do rather than by what we say.
We strive, with varying degrees of success, to define objects that appear effortless. Objects that appear so simple, coherent and inevitable that there could be no rational alternative.
Linen-bound and printed on specially milled, custom-dyed paper with gilded matte silver edges using eight color separations and low-ghost ink, Designed by Apple in California was developed over the past eight years and will be available in two different sizes — 10.20” x 12.75” and 13” x 16.25” — at select Apple Stores and apple.com beginning this Wednesday, November 16, for $199 USD and $299 USD, respectively.
