Jerry Lorenzo and Staff Hand out Fear of God Merchandise to LA's Homeless

“I’m in a position to do something good and impact some people.”

Fashion
44.3K 0 Comments

This past Monday, Fear of God’s Jerry Lorenzo and his staff filled up two trucks with FOG x Vans sneakers and merchandise. They drove to Skid Row in downtown Los Angeles, California to hand out the highly sought-after shoes and clothes to homeless individuals sprawled along the region. “I drive through downtown LA everyday. I pass through people sleeping in tents… people in sleeping bags on the concrete,” the brand founder said in the video. Having added: “The fact that I’m getting hit by all of my rich cool friends that definitely can afford to buy these that want free shoes… to the kids that stand in line for hours to buy a pair just to flip them, the value of the shoe to me is lost. I’m in a position to do something good and impact some people. That’s what we’re going to do.”

Take a look at the heartwarming video above and let us know your thoughts.

Read Full Article

What to Read Next

Jerry Lorenzo Reveals Fear of God x adidas Jabbar High Collab
Footwear

Jerry Lorenzo Reveals Fear of God x adidas Jabbar High Collab

Featuring a portrait of the revered designer at the shoe’s tongue.

Jerry Lorenzo Shares Upcoming adidas x Fear of God Athletics II Basketball "Derrick Rose" Sample
Footwear

Jerry Lorenzo Shares Upcoming adidas x Fear of God Athletics II Basketball "Derrick Rose" Sample

Teased on Jerry Lorenzo’s Instagram.

Fear of God ESSENTIALS Announces Multi-Year NBA and WNBA Partnership
Fashion

Fear of God ESSENTIALS Announces Multi-Year NBA and WNBA Partnership

The first installment lands this week.


First Look at the Fear of God Athletics Trainer
Footwear

First Look at the Fear of God Athletics Trainer

Adding to adidas and Fear of God’s quickly growing list of collaborative silhouettes.

PIET Unveils Nightmarish Seventh Collection Dubbed “Parasomnia”
Fashion

PIET Unveils Nightmarish Seventh Collection Dubbed “Parasomnia”

A series of graphic soft goods set against a macabre atmosphere.

Essentials: Acyde of No Vacancy Inn
Fashion 

Essentials: Acyde of No Vacancy Inn

Check out the London native’s gear and garbs, including his exotic animal-skinned accessories.

Never-Before-Seen Basquiat Works Are Coming to X Contemporary
Art

Never-Before-Seen Basquiat Works Are Coming to X Contemporary

Some of Basquiat’s early works will be exhibited in public for the very first time.

Watch Action Bronson Give Rachael Ray a Lesson on How to Make His "Explosive Crispy Chicken"
Food & Beverage

Watch Action Bronson Give Rachael Ray a Lesson on How to Make His "Explosive Crispy Chicken"

To quote the New York rapper, “F**k that’s delicious!”

'032c' Releases New "Pyrate Society" Collection
Fashion

'032c' Releases New "Pyrate Society" Collection

“The Beatings Will Continue Until Morale Improves.”


WTAPS & Kuumba Brings Back Their "Agape" Incense
Design

WTAPS & Kuumba Brings Back Their "Agape" Incense

Along with a collaborative tray.

Watch Danny MacAskill Cycle Through The Beautiful Scottish Countryside
Sports

Watch Danny MacAskill Cycle Through The Beautiful Scottish Countryside

Riding on haystacks, pedaling through rivers and nailing ridiculous jumps.

Nas Gets Immortalized With Giant Mural in Queensbridge
Music

Nas Gets Immortalized With Giant Mural in Queensbridge

Life’s a bitch and then you die… unless you’re Nas, you get immortalized.

UNDERCOVER to Host “POGGY’S BOX 2” at Hiroshi Fujiwara’s THE PARK • ING GINZA This October
Fashion

UNDERCOVER to Host “POGGY’S BOX 2” at Hiroshi Fujiwara’s THE PARK • ING GINZA This October

Presenting clothing staples from Carhartt WIP, THE SELBY, KITH x nonnative and more.

adidas Reveals Its Full "Day One" Consortium Capsule Collection
Fashion

adidas Reveals Its Full "Day One" Consortium Capsule Collection

A full range of apparel to go along with the ADO Pure Boost ZG.

More ▾