Fat Joe Is Opening a Sneaker Store in NYC
Joey Crack’s latest business venture.

Sneaker enthusiast and rapper Fat Joe is gearing up to open up a sneaker store in New York City with business partner Scotty Spina. Set to open next month, the sneaker focused brick-and-mortar UP NYC will be located at 3806 Broadway. Follow UP NYC and look out for the store’s opening November 5, which will surely appease New York sneakerheads and Fat Joe fans.