David Lauren Is Promoted to Chief Innovation Officer of Ralph Lauren

The son of Ralph Lauren is in charge of revitalising the brand.

By //Fashion

Business of Fashion reports that David Lauren, the son of Ralph Lauren, has been promoted to chief innovation officer and vice chairman of Ralph Lauren. Chief executive officer Stefan Larsson said that the appointment “will help us create a sustainable competitive advantage by bringing us closer to the consumer as we continue to evolve the company from the core of its iconic brand.” This will likely mean a sustained social media advertising campaign.

The brand has made several moves to become part of today’s fashion landscape. They recently became part of the ‘See Now, Buy Now’ movement, allowing consumers to buy specific collections right after the show. They also hired Coach’s former chief financial officer Jane Nielsen to become part of the brand’s turnaround. We look forward to see what David Lauren will do in his new position.

Read Full Article
Ralph Laurendavid lauren

You may also like

Polo by Ralph Lauren's Limited Edition CP-93 Collection Is Inspired by the America’s Cup
Fashion

Polo by Ralph Lauren's Limited Edition CP-93 Collection Is Inspired by the America’s Cup

Filled with bold, nautical-inspired pieces.
17,089 Hypes 19 Comments
Ralph Lauren's 50th Anniversary to be Celebrated at 2018 CFDA Awards
Fashion

Ralph Lauren's 50th Anniversary to be Celebrated at 2018 CFDA Awards

The legendary designer will be honored alongside Kim Kardashian, Donatella Versace and Diane von Furstenberg.
974 Hypes 5 Comments
Commonwealth Gets Eddie Huang to Model Ralph Lauren's CP-93 Collection
Fashion 

Commonwealth Gets Eddie Huang to Model Ralph Lauren's CP-93 Collection

We also talk to Huang about his love for Ralph Lauren.
8,069 Hypes 11 Comments
Spotify Is Now Without a Chief Content Officer
Tech

Spotify Is Now Without a Chief Content Officer

Stefan Blom exits amidst the company filing its IPO and facing a hefty lawsuit.
5,028 Hypes 3 Comments
Rizzoli Launches Ralph Lauren Book to Commemorate 50th Anniversary
Fashion

Rizzoli Launches Ralph Lauren Book to Commemorate 50th Anniversary

‘WWD: Fifty Years of Ralph Lauren’ promises never-before-seen archival Lauren photographs.
2,304 Hypes 3 Comments
NYC's Cool Kids Emulate the Polo Bear's Summer Style
Fashion

NYC's Cool Kids Emulate the Polo Bear's Summer Style

Featuring the Palm Springs Bear, Beach Bear and more.


What to Read Next

Gucci Mane Goes Sneaker Shopping, Talks His Childhood With Jordans
Footwear

Gucci Mane Goes Sneaker Shopping, Talks His Childhood With Jordans

With a special Stadium Goods-sorted surprise for Guwop.

Justin Bieber's Purpose Tour Merchandise Is Coming to PacSun
Fashion

Justin Bieber's Purpose Tour Merchandise Is Coming to PacSun

It’s not too late to become a Belieber.

Defining RAW in the G-Star RAW 2016 Fall/Winter Campaign
Fashion 

Defining RAW in the G-Star RAW 2016 Fall/Winter Campaign

Stripping what’s outside to reveal a raw inside.


Samsung Pauses Production of Its Fire-Prone Flagship Galaxy Note7
Tech

Samsung Pauses Production of Its Fire-Prone Flagship Galaxy Note7

After reports of replacement phones suffering the same faults as the original Note 7.

Tibetan Monks Inspire maharishi's New-Season Collection
Fashion

Tibetan Monks Inspire maharishi's New-Season Collection

Think natural shapes and autumnal shades.

Supreme x Aquascutum 2016 Fall/Winter Collection
Fashion

Supreme x Aquascutum 2016 Fall/Winter Collection

Didn’t see this one coming.

More ▾