Footwear imprint Saucony Originals kickstarts the new year with a global social campaign that brings together a unique group of influencers that serve as the voice of a new generation. Aptly titled “Originators Only,” the project taps some of the online sneaker community’s most thriving sneakerheads to deliver a message of self-discovery and creative empowerment. Unveiling a visually stunning “manifesto piece” directed by Andy Madeleine, the label introduces a dynamic group of YouTubers and bloggers that make up this new class of Originators that include YoAnty, Sneakerheadinthebay, Bull1trc and more.
The campaign in its entirety will feature 10 short stories, accompanied with photography by John Carle, and will delve into the narratives behind each Originator profiled in the introductory video. With an immersive Instagram experience launching this month, you can follow the “Originators Only” campaign via Saucony Originals (@sauconyoriginals). To see more from Saucony Originals, you can head over to its website here.