Roundel London's Holiday Editorial Features Rising Grime Artists

Burgeoning label Roundel London quickly established itself as a mainstay in the city’s flourishing youth movement by supporting many homegrown artists and musicians. It’s only fitting the brand has tapped some of London’s grime personalities to showcase its most recent range, including members of The Square, Jack Dat and Alia Loren. Shot by Vicky Grout, the holiday editorial highlights an assortment of evolved staple items including bombers, tough denim truckers, hoodies, and graphic tees from its “Avoid All Anxiety” collection which draws inspiration from the broken youth and suburban subcultures. Check out the raw photo set above and head over to the brand’s webstore to pick up any of the items.