Acne Studios' Founder's Son Stars in New Groundbreaking Campaign

An 11-year-old is challenging gender norms.

By
Fashion
13,942 Hypes 0 Comments

Frasse Johansson, the son of Acne Studios founder Jonny Johansson, is the star of the company’s latest challenging and provocative campaign. Wearing heels, women’s clothing and carrying a purse, Frasse pushes the boundaries of gender norms, his father explaining “I’ve seen this new generation’s attitude to fashion where the cut, the shape and the character of the garment is the crucial thing, rather then seeking approval from society or to follow set norms. I immediately pictured Frasse, since he embodies this new breed to me. I asked him and I’m happy that he wanted to be a part of the campaign.” The imagery is set to be used for a variety of outdoor advertising in New York, London, Paris and Hong Kong, and the fall/winter collection exhibited will become available on acnestudios.com and in Acne Studios stores on September 10.

Read Full Article

What to Read Next

Feel the Wind Between Your Toes With Acne Studios' Bolzter Bryz
Footwear

Feel the Wind Between Your Toes With Acne Studios' Bolzter Bryz

A chunky mary jane, mule, sneaker hybrid for $500 USD.

Acne Studios Dishes Big Discounts With 48-Hour Digital Archive Sale
Fashion

Acne Studios Dishes Big Discounts With 48-Hour Digital Archive Sale

Move quick.

Acne Studios Drops FW20 Small Leather Goods
Fashion

Acne Studios Drops FW20 Small Leather Goods

Just in time for gifting season.


Acne Studios Unveils Graffiti-Clad "Welcome to Stockholm" Collection
Fashion

Acne Studios Unveils Graffiti-Clad "Welcome to Stockholm" Collection

Paying homage to the spontaneity of the brand’s hometown.

Rick Owens DRKSHDW Horse Head Level Tee
Fashion

Rick Owens DRKSHDW Horse Head Level Tee

Rick Owens takes on ancient Egyptian symbolism in this T-shirt design.

Hiroshi Fujiwara on Why You Should Work Hard for Hard-to-Get Sneakers
Footwear

Hiroshi Fujiwara on Why You Should Work Hard for Hard-to-Get Sneakers

“Sometimes it’s good to work hard to get a sneaker, because otherwise you won’t buy it.”

adidas X Soccer Boot "White/Silver"
Footwear

adidas X Soccer Boot "White/Silver"

Show your defender a clean pair of heels.


McDonald's Will Offer an All-Day Breakfast Menu
Food & Beverage

McDonald's Will Offer an All-Day Breakfast Menu

This is basically a whole new way to live your life.

Tyler, The Creator Speaks out on Being Banned From the UK
Music

Tyler, The Creator Speaks out on Being Banned From the UK

“[Threats against] freedom of art and speech are at hand. And because of this, it’s opening a door for anyone to be banned.”

adidas #BeTheDifference World Final
Sports

adidas #BeTheDifference World Final

The world’s elite professionals and street soccer players meet in Marseille.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Adblock Detected.

We charge advertisers instead of our readers. If you enjoy our content, please add us to your adblocker's whitelist. We'd really appreciated it.