Just one day after revealing its first teaser at Unpacked 2015, Samsung debuts its new Gear S2 smartwatch with a curiously fashion-centric lookbook. Opting for a round screen (in comparison to Apple’s rectangular watch while Google’s Android Wear offers both square and circular), the Korean company’s new piece of wearable tech is rumored to have a host of innovative features. The Gear S2 will allegedly run on Tizen, Samsung’s homegrown mobile operating system (to be compatible with Samsung phones), and come with both a white band and a black band.
Earlier this spring Apple introduced its first Apple Watch campaign with a 12-page spread in Vogue‘s March issue, showing the world that it was a high fashion item over a tech one. The rest of Samsung’s lookbook also carries on this high fashion theme with Samsung’s two newest phones, the Galaxy Note 5 and the Galaxy S6 Edge+, and stars models like Xiao Wen Ju and Bella Hadid. We’ll be expecting more information surrounding the Gear S2 from Samsung in the near future. Would you buy the Apple Watch, Android Wear or Samsung Gear S2? Would you wear a smartwatch at all? Leave your thoughts in the comments below.