Apple makes a bold move in its advertising plan for the new Apple Watch by taking over 12 pages in the March issue of Vogue – a good precedent to prepare the world for the debut of the watches in the following month. The extensive 12-page spread presents the wearable tech gear as a fashion accessory by targeting the high fashion audience. The Apple Watch will be offered in three versions: the leather-bound standard model, the sports model and the high-end 18-karat gold model; all three editions are tastefully featured in Vogue‘s “Spring Fashion Blockbuster” with simple advertisements with clean, white backgrounds. Will you be buying the Apple Watch? Keep an eye out for all three editions to hit stores this April.
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