Heineken x KITH NYC #Heineken100 Launch Party Recap

Ronnie Fieg’s flagship SoHo store welcomed A$AP Nast, Coltrane Curtis, and more to the event.

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Heineken and KITH NYC recently celebrated the launch of the first collaborative releases of the #Heineken100 campaign, which calls for the Dutch brewing company to partner with five different retailers from across the U.S. The VIP event at KITH NYC’s flagship store in SoHo and welcomed guests like A$AP Nast, Miss Info, Mr Flawless, Coltrane Curtis and more, and featured Heineken refreshments and music by DJ Wonder.

KITH founder and owner Ronnie Fieg lent his hand in designing a sleek three-piece sweatsuit collection that includes a full-zip sweatshirt, hybrid short-jogger pants, and a T-shirt, which all embraced the sixth annual #Heineken100’s theme for 2015: jersey knit. Five attendees went home with the limited edition items, which will only be available to 100 influencers around the world.

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