HYPEBEAST Magazine Issue 10 Launch Event @ a number of names*, London Recap

Celebrating the launch of HYPEBEAST Magazine Issue 10: The Alliance Issue, we teamed up with London street culture mainstay a number of names* for a launch party at their Upper James Street outpost (former home to BAPE EU and Billionaire Boys Club & ICECREAM Satellite Store). Taking place last month during London’s heatwave, local streetwear aficionados and strollers seeping down from Carnaby Street dropped by to quench on bottles of ice Rekorder and Peroni, while also getting a chance to cast their eyes through articles featuring Slam Jam’s founder Luca Beini, colette’s Sarah Andelman, UNITED ARROWS & SONS’ Poggy, art purveyor Emmanuel Perrotin, and anon*’s own Craig Ford. Along with the display of our latest print publication, attendees also got to check out anon*’s newly founded in-house line which has garnered collaborations with Billionaire Boys Club, Ebbets Field Flannels, FPAR and more.

HYPEBEAST Magazine Issue 10: The Alliance Issue retails for $12 USD at select stockists and newsstands worldwide.