One of the lesser-known Rolex designs is the Cellini Rolex Prince which was first released in 1928, a mere 23 years after the company was founded. The rectangular wristwatch comes in five models, all of which exhibit the same features including a rectangular casing, prominent seconds sub-dial and Art Deco design motifs. The main differential between the Prince and the regular Rolex model is that the former is a rather elegant dress watch compared to the rugged tool watches Rolex has become associated with. On the underside of the Prince you can see the Rolex caliber 7040, which is hand-wound caliber resulting in classic full-bridge Swiss movements with a 72-hour power reserve that follows on from the Prince “Doctor’s Watches” of the Art Deco-era. The Cellini Rolex Prince retails for $17,000 USD for the white gold or Everose iterations and $15,500 USD for the yellow gold. All designs can be fully explored via Rolex’s official site.