“One, design. Two, utility. Three, technology” is the motto for Japanese label White Mountaineering, and the brand stayed true to that adage for its latest offering, marking a strong second showing at Paris Fashion Week. The outdoors-inspired line from Yosuke Aizawa sees more of its sportswear-inspired pieces from utility jackets and windbreakers, styled with sweats, shorts and leggings. A longstanding collaborator with adidas, White Mountaineering’s show includes Three Stripes branding throughout with pieces from the duo’s upcoming collection. Inspired by uniforms and adidas’ archives, the collection also features ten pairs of shoes centered around five adidas’ styles — BW Army, Supergrip, ZX 500 HI, Formel 1 and Energy Boost.
While tonal blues imbue much of the adidas pieces, the highlight of the show is undeniably Aizawa’s main line which turn to more sartorially driven pieces. Allover prints become a focus, styled with crisp whites for a resort feel, while khaki greens and moss emerge for more casual pieces. Aizawa definitely makes a strong showing this season, proving that White Mountaineering has more to offer than its technical sportswear approach to high fashion.