Nike Unveils Online Raffle System for Limited Releases

Nike returns to in-store releases and pilots online raffle to combat sneaker-bots.

By
Footwear
17,713 Hypes 0 Comments

Nike looks set to switch to in-store pick-up for its most sought-after, limited releases. An online raffle system, to be debuted by Nike Chicago this week, is set to combat so-called ‘sneaker-bots’ and allow sneakers to end up “in the hands of real consumers” according to the U.S. brand. To get involved, customers will have to follow their local Nike store on Twitter, wait for them to tweet a link to an entry page, sign in to a verified Nike+ account, select their size and enter the raffle; within 24 hours winners will be selected and informed when and where they can pick up their purchase. Check out Nike’s detailed list of rules and regulations here. After a spate of online releases being cancelled by Nike, and a more permanent fix for combating the bots in the works, this new process should please those who have missed out in the past.

 

Read Full Article

Join Our Discussions on Discord

The HYPEBEAST Discord Server is a community where conversations on cultural topics can be taken further.

1314 Users Online

What to Read Next

Will the Yeezy Boost 350 Be Available at PacSun?
Footwear

Will the Yeezy Boost 350 Be Available at PacSun?

Twitter seems to have the answers.

'Mass Effect: Andromeda' Official Announcement Trailer
Gaming

'Mass Effect: Andromeda' Official Announcement Trailer

An all-new galaxy and cast of characters will accompany the next instalment in the ‘Mass Effect’ franchise.

NikeLab Roshe Cortez Black/White
Footwear

NikeLab Roshe Cortez Black/White

NikeLab re-vamps Nike’s iconic runner in black and white, with a Roshe sole.


'Metal Gear Solid V: The Phantom Pain' E3 2015 Trailer
Gaming

'Metal Gear Solid V: The Phantom Pain' E3 2015 Trailer

More cryptic plot teasing in this latest trailer revealed at E3 2015.

Mike G - Playboy II (Hey Now)
Music 

Mike G - Playboy II (Hey Now)

With Mike G’s joint tour alongside Left Brain and D12’s Bizarre set to kick off very soon, the

Stream Victoria Monet's 'Nightmares & Lullabies: Act II' EP, featuring T.I.
Music 

Stream Victoria Monet's 'Nightmares & Lullabies: Act II' EP, featuring T.I.

From videos to new singles produced by Tommy Brown, singer-songwriter Victoria Monet has been

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.