KAWS x NASCAR SpongeBob SquarePants 400 Trophy

KAWS has teamed up with NASCAR on the trophy for the upcoming SpongeBob SquarePants 400 happening in Kansas. The event (which may be delayed due to weather) is slated for May 9, and was renamed from the Sprint Cup after Nickelodeon signed on as the title sponsor. The new name provided the perfect opportunity for the prolific artist to reach out to new audiences. His pop culture-infused aesthetic and cartoonish illustrations will also be displayed in a 70 ft. x 900 ft. mural spanning the track’s backstretch. According to the artist, “I have a great appreciation for the aesthetic of SpongeBob. The character’s positive outlook and the shows vibrant colors have inspired me to create several pieces over the years. The SpongeBob 400 Sprint Cup presented a unique opportunity to bring KAWSBOB to life in a big way. I’m excited to reinterpret this iconic character in several different ways throughout the race and share my appreciation of SpongeBob with NASCAR fans.”