The FRYE Company took to its New York City flagship to highlight the international launch of its collaboration with renowned artist D-Face. Working with the English artist on a one-of-a-kind pair of custom Sutton Midlace Boots, the project was near and dear to D-Face himself as well as FRYE creative head Michael Petry, representing a refreshingly inspired stride for the brand. New York’s downtown contingency – amongst it A$AP Illz, artist CYRCLE and others – amply celebrated the launch, drawn by a combination of FRYE’s clout and admiration for D-Face’s work. Drinks by local brewery Six Point and custom cocktails with Clyde Mays fueled the party into the late evening, with conversations spilling out beyond the night.
We were treated to conversations with both D-Face and Michael Petry that night, talking to each about their thoughts on the collaboration. Hoping to make the collaboration special in an industry innundated with rushed projects, D-Face explains the process of designing the boots, their everyday purpose, and the challenges of working with a new material. Elsewhere, Michael Petry explained the core importance of this project for an iconic brand like FRYE – and its importance moving forward. Enjoy the video below and catch key selects from the opening above.