London-based Lazy Oaf returns to interrupt a streetwear industry that sometimes takes itself too seriously, here dropping off its lookbook for Summer 2015. The collection here consists of several T-shirts, button-ups and headwear, of course executed with playful, colorful graphic prints for the warmer months. The graphics themselves play on widespread lethargy within youth culture, yet instead of questioning this phenomenon, the designers have embraced the feeling in a wonderfully playful way. Internet-ready slogans, pixilated video games and margin drawings seem the chief inspirations here – offering daily uniforms for those battling the daily grind of internships, entry-level jobs and beyond. Check out the lookbook above and head to Lazy Oaf’s webstore to pick up the collection.
- Cecy Young
- Harry Ukoza