Yeezy Season 1 Now Most Viewed Collection on Style.com, Beating out Chanel

In an upset of the traditional fashion week hierarchy, Kanye West‘s 2015 fall/winter adidas Yeezy Season 1 was the most viewed show on leading fashion website, Style.com. Every fashion week season, Style.com tallies the views each runway show has received, and compiles a top 10 list of the most viewed collections. Since its inauguration in 2011, the list has traditionally placed the storied French fashion house Chanel as the undisputed champion, repeatedly and easily beating out competing luxury brands for the number one spot. However, Karl Lagerfeld will be taking the runner-up place this time, losing to Kanye West. adidas Yeezy Season 1 gathered 4,578,461 views, while Chanel was at 3,405,945, and Dolce & Gabbana in third with 2,905,544. Proving the Chicago-bred rapper’s popularity, Style.com Editor in Chief Dirk Standen’s post-show interview with West is also the most read article of all time on the site. To read more on this story, visit here.