Xiaomi Introduces GoPro-Style Camera, the "Yi Action Camera"

Chinese tech company, Xiaomi, is back with another offering in its ever growing array of devices to complement your life. This time around, the company is offering a GoPro-style action camera that provides a quality alternative, and as usual, for a fraction of the price. A Hero, GoPro’s entry level camera, retails for $130 USD, whereas the Xiaomi “Yi Action Camera” retails for ¥399 CNY, approximately $64 USD. The Xiaomi alternative trumps the GoPro Hero in more than just the pricing, recording at 1080p (60 frames per second) and boasting 16-megapixels using Sony’s acclaimed Exmor R BSI CMOS image sensor, compared to the Hero’s 1080p30 or 720p60 and five-megapixel camera. The Yi Action Camera also trumps the Hero in memory, featuring a 64 GB allocation which is twice as large, and in size, coming in at a lighter 72g compared to 111g, all the while incorporating a slightly larger battery. Like the Hero, the Yi Action Camera can go up to 40m underwater. Much like Xiaomi’s other offerings, the camera can be remotely controlled by its smartphone apps, but the enticing alternative comes with the standard caveat of usual Xiaomi offerings, being only available in China through the Mi.com website using the company’s flash sale model.