The Rig Out x Reebok Classics "This Is The Start of Something" Video Campaign

Reebok Classics joins lifestyle magazine The Rig Out and LA-based commercial production company RSA Films to produce a brand new campaign, entitled “This Is The Start of Something.” Commemorating 25 years of the Reebok Ventilator, Reebok Classics presents a short film taking place in the streets of New York, which explores the themes of opportunity, endless possibilities and new beginnings. The inspirational short clip reflects Reebok Classics’ heritage as a young, pioneering brand in the ’90s and aims to uplift youth around the world. View the video campaign above and head over to The Rig Out, RSA Films, and the Reebok Classics online store for more.