Noisey Atlanta Presents 'The Producers'

The ninth episode in Noisey Atlanta, an investigative series chronicling the different members contributing to Atlanta’s “trap music” culture has premiered. Vice‘s Thomas Morton walks viewers through the prevalent process of how Atlanta records become chart hits by introducing his audience to various producers, who are figuratively recognized as the essential ingredient in the formula. Commentary from the likes of successful producers such as Mike WiLL Made-It, Zaytoven and Metro Boomin provide insight on the evolved identity of today’s hit maker. Learn more about how Atlanta’s own are handling the limelight; the reasoning behind their familiar, studio engineered ”name drops” integrated within their instrumentals; and the laid back vibe of their respective studios by hitting play on the video above.