Jordan Brand 2015 "Laser" Pack
Jordan Brand will launch the three-shoe Laser Pack during NBA All-Star Weekend, with each shoe of
Jordan Brand will launch the three-shoe Laser Pack during NBA All-Star Weekend, with each shoe of the trio set to pay homage to not only a timeless Jordan silhouette, but also a timeless Michael Jordan moment from his career. The Laser Pack includes the Air Jordan I, a laser-engraved celebration of the brand’s seminal sneaker; the Air Jordan IV, a throwback to the early-to-mid 2000s; and Air Jordan XX, which marks 10 years since Tinker Hatfield and Mark Smith got together with the man himself to design the original. Of particular note, the last silhouette was inspired by cycling shoes and motorcycle tires. Each shoe features matching pearl-inspired coloring, laser-print uppers, icy outsoles and reflective details paying tribute to Jordan Brand’s 30th anniversary, which the brand will celebrate in New York City at the 166 Flatbush pop-up from February 13 to 16. If in the New York area for the All-Star Game, be sure to drop by the space to pick up this special commemorative pack.
Jordan Brand 30th Anniversary Pop-Up
166 Flatbush Ave.
Brooklyn, NY 11217
8 a.m.-9 p.m. EST
