James Harden Discusses His Deal With adidas

“The Beard” talks his recent move to adidas.

Footwear
14.5K 0 Comments
Save

Houston Rockets’ own James Harden has embraced his new 13-year, $200 million relationship with adidas and plans to help take the three stripes in the right direction. “The Beard” also plans to influence adidas’s apparel and footwear departments with his own personal taste when it comes to on-court performance models and off-court casual style. In a recent interview with Nice Kicks, Harden sat down to discuss topics such as what attracted him to the brand and previous adidas members such as Tracy McGrady, Kobe Bryant Run-D.M.C. and more.

Read Full Article

What to Read Next

James Harden's adidas Harden Vol. 10 Is Recast in "HarDenim"
Footwear

James Harden's adidas Harden Vol. 10 Is Recast in "HarDenim"

Featuring vintage denim-inspired details like Sashiko-style stitching and selvedge-esque heel tabs.

James Harden's Playoff Flex Is the Upcoming adidas Harden Vol. 10 "Clear Cyan"
Footwear

James Harden's Playoff Flex Is the Upcoming adidas Harden Vol. 10 "Clear Cyan"

Showcasing a glossy, bright aqua finish, the futuristic signature sneaker is gearing up for a highly anticipated Summer/Fall 2026 release.

Streamer Ray Asianboy Secures Historic adidas Harden Vol. 10 "Ruei" PE
Footwear

Streamer Ray Asianboy Secures Historic adidas Harden Vol. 10 "Ruei" PE

The vibrant pink Player Exclusive marks an unprecedented crossover between streaming culture and signature basketball performance.


The adidas Harden Vol. 10 "Supernova" Brings Neon Energy to the Court
Footwear

The adidas Harden Vol. 10 "Supernova" Brings Neon Energy to the Court

Swapping subtlety for space-age speed, this bold neon green colorway gives the sneaker a bold visual identity.

Watch How Metro Boomin Create a Beat
Music

Watch How Metro Boomin Create a Beat

This is how it’s done.

Watch Seth Rogen, Joseph Gordon-Levitt & Anthony Mackie Perform Kanye West's "Runaway"
Entertainment

Watch Seth Rogen, Joseph Gordon-Levitt & Anthony Mackie Perform Kanye West's "Runaway"

A new clip for their upcoming film ‘The Night Before.’

Mobb Deep – That Mobb Deep
Music

Mobb Deep – That Mobb Deep

The Infamous.

NikeLab 2015 Fall/Winter Women's Training Collection Teaser
Fashion

NikeLab 2015 Fall/Winter Women's Training Collection Teaser

Emphasizing modular layering for the transition from indoors to outdoors as the seasons change.

DeJ Loaf and Big Sean Share New Video for "Back Up"
Music

DeJ Loaf and Big Sean Share New Video for "Back Up"

One time for Detroit.

Kendrick Lamar Announces "Kunta's Groove Sessions"
Music

Kendrick Lamar Announces "Kunta's Groove Sessions"

“8 cities. 8 nights, 8 intimate shows.”


MIDNIGHT STUDIOS' Love for Sex Pistols and Punk Rock Music

MIDNIGHT STUDIOS' Love for Sex Pistols and Punk Rock Music

The 20-year-old talks his humble beginnings in the rag trade.

adidas Unveils the Limited Edition Messi 15 "10/10"
Footwear

adidas Unveils the Limited Edition Messi 15 "10/10"

Limited to just 100 pairs in Messi’s size 8.5.

Nike Unveils More Colorways of the Air Trainer Cruz
Footwear

Nike Unveils More Colorways of the Air Trainer Cruz

A look at a trio of upcoming colorways for Victor Cruz’s first signature shoe.

Kanye West Might Answer Your Questions on SHOWstudio Tomorrow
Fashion

Kanye West Might Answer Your Questions on SHOWstudio Tomorrow

SHOWstudio’s Lou Stoppard is interviewing Yeezy live this Tuesday, October 6.

Nike Air Max 90 Essential "Bright Crimson"
Footwear

Nike Air Max 90 Essential "Bright Crimson"

“Infrared”-esque.

In the Hot Seat: Dr. Woo on His Collaboration With Modernica

In the Hot Seat: Dr. Woo on His Collaboration With Modernica

The famed tattoo artist takes us behind the scenes of his collaboration with Modernica.

More ▾