Tommy Hilfiger Experiments with Digital Showrooms

Hoping to revolutionize the fashion industry, Tommy Hilfiger experiments with the digital showroom.

Tech
700 Hypes 0 Comments

Hoping to revolutionize the fashion industry, Tommy Hilfiger experiments with the digital showroom. It is an interactive system boasting a large touchscreen table, connected to a 13-foot wall of interactive HD screens allowing buyers to digitally view collections and to order samples immediately. Eliminating the need for order-taking, flying out samples and having huge showrooms with physical pieces, Hilfiger looks to outfit all of their existing showrooms with this technology within the next two years. The concept was developed internally, and it has been beta-tested for six months with wholesalers to overwhelmingly positive reviews. By digitizing showrooms, the entire business process is made more efficient, and could completely change existing practices in the fashion industry.

Read Full Article

What to Read Next

Preppy, Sporty, and Easy Tailoring Defines Tommy Hilfiger Spring 2023
Fashion

Preppy, Sporty, and Easy Tailoring Defines Tommy Hilfiger Spring 2023

While neon green punches across the range.

Tems Taps In With Tommy Hilfiger To Lead Its New TOMMY JEANS Campaign for FW22
Fashion

Tems Taps In With Tommy Hilfiger To Lead Its New TOMMY JEANS Campaign for FW22

Photographed in her hometown of Lagos, Nigeria, for her second season involvement.

Patta and Tommy Hilfiger Reunite to Celebrate '90s NYC Hip-Hop
Fashion

Patta and Tommy Hilfiger Reunite to Celebrate '90s NYC Hip-Hop

Tapping Wiki, MIKE and The Alchemist for a lookbook-meets-music video release.


Tommy Hilfiger Confirms Prep's Cool Factor for Fall 2022
Fashion

Tommy Hilfiger Confirms Prep's Cool Factor for Fall 2022

To the beat of Travis Barker’s drums at Brooklyn’s Skyline Drive-In.

i-D Talks to the Designers of Maison Kitsuné about Music and Fashion
Fashion

i-D Talks to the Designers of Maison Kitsuné about Music and Fashion

i-D presents an interview with Maison Kitsuné’s Gildas Loaëc and Masaya Kuroki. Fascinated by

Alexander Wang Tries His Hand at Furniture Design
Design

Alexander Wang Tries His Hand at Furniture Design

Now a year into his stint at Balenciaga, Alexander Wang is trying his hand at furniture design with

Off-White™ c/o VIRGIL ABLOH 2015 Fall/Winter Collection
Fashion

Off-White™ c/o VIRGIL ABLOH 2015 Fall/Winter Collection

Coinciding with Milan Fashion Week, Virgil Abloh has unveiled a glimpse to his OFF-WHITE 2015

Haider Ackermann 2015 Fall/Winter Collection
Fashion

Haider Ackermann 2015 Fall/Winter Collection

Guests filed into the dimly lit Palais Galliera in Paris to examine Haider Ackermann’s Fall/Winter

A$AP Rocky, Vince Staples, Tyga & More Featured in New Movie 'Dope'
Music 

A$AP Rocky, Vince Staples, Tyga & More Featured in New Movie 'Dope'

ASAP Rocky, Vince Staples, Casey Veggies and Tyga are just some of the rappers set to appear


A$AP Rocky Set to Make His Film Debut in 'Dope'
Entertainment

A$AP Rocky Set to Make His Film Debut in 'Dope'

Check out the official trailer of the upcoming movie Dope. The film’s first look offers a glimpse

WIRED Goes Hands-On with the Microsoft HoloLens
Tech

WIRED Goes Hands-On with the Microsoft HoloLens

Microsoft HoloLens, the brainchild of Alex Kipman (who also developed the Kinect), is

Wale Recruits Kanye West to Redesign the Washington Wizards' Jerseys
Sports

Wale Recruits Kanye West to Redesign the Washington Wizards' Jerseys

Recently hired as a cultural consultant for the rising Washington Wizards, Wale is hoping to

Raf Simons 2015 Fall/Winter Collection
Fashion

Raf Simons 2015 Fall/Winter Collection

“To The Archives, No Longer Relevant,” said the invitation to the Raf Simons 2015 fall/winter

Jhene Aiko - Spotless Mind
Music 

Jhene Aiko - Spotless Mind

Jhene Aiko has unveiled a video for “Spotless Mind,” the Coachella-premiered single included on her

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Looks like you’re using an ad-blocker

We charge advertisers instead of our readers. Support us by whitelisting our site.

Whitelist Us

How to Whitelist Us

screenshot
  1. Click the AdBlock icon in the browser extension area in the upper right-hand corner.
  2. Under “Pause on this site” click “Always”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.
  2. Block ads on – This website” switch off the toggle to turn it from blue to gray.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.
  2. Switch off the toggle to turn it from “Enabled on this site” to “Disabled on this site”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the Ghostery icon in the browser extension area in the upper right-hand corner.
  2. Click on the “Ad-Blocking” button at the bottom. It will turn gray and the text above will go from “ON” to “OFF”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.
  2. Click on the large blue power icon at the top.
  3. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.
screenshot
  1. Click the icon of the ad-blocker extension installed on your browser.You’ll usually find this icon in the upper right-hand corner of your screen. You may have more than one ad-blocker installed.
  2. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have to select a menu option or click a button.
  3. Refresh the page or click the button below to continue.