Tommy Hilfiger Experiments with Digital Showrooms

Hoping to revolutionize the fashion industry, Tommy Hilfiger experiments with the digital showroom.

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Hoping to revolutionize the fashion industry, Tommy Hilfiger experiments with the digital showroom. It is an interactive system boasting a large touchscreen table, connected to a 13-foot wall of interactive HD screens allowing buyers to digitally view collections and to order samples immediately. Eliminating the need for order-taking, flying out samples and having huge showrooms with physical pieces, Hilfiger looks to outfit all of their existing showrooms with this technology within the next two years. The concept was developed internally, and it has been beta-tested for six months with wholesalers to overwhelmingly positive reviews. By digitizing showrooms, the entire business process is made more efficient, and could completely change existing practices in the fashion industry.

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