Tom Ford Stars in his New Fragrance Campaign

Designer Tom Ford has opted to once again go against the traditional practice of hiring a celebrity or model to endorse a label’s venture, by inserting himself in his latest fragrance campaign. Reclined and dressed for a black tie event, the former Gucci visionary, and current head of his eponymous fashion house, Tom Ford is photographed as the face of his new men’s fragrance, “Noir Extreme.” Look out for “Noir Extreme” to be available at select stockists worldwide beginning this May.