Under Armour has Surpassed adidas in U.S. Sales

Despite missing out to Nike on Kevin Durant, Under Armour will have something to be celebrating as

By
Footwear Fashion Sports
11,574 Hypes 0 Comments

Despite missing out to Nike on Kevin Durant, Under Armour will have something to be celebrating as the sportswear giant has surpassed adidas in U.S. sales. For the first time, adidas has slipped to the third spot among sporting brands in the U.S. According to studies from Sterne Agee and SportScan Info, its combined sales this year of athletic footwear and apparel dropped 23% to $1.1 billion USD. As for Under Armour, its sales have increased by 20% to $1.2 billion USD. Although, the figures from both these companies are nowhere near Nike’s $8.9 billion USD turnover over the same period, the news is still significant in Under Armour’s progression, especially after the recent events surrounding Oklahoma City Thunder star Kevin Durant.

Read Full Article
Source
The Wall Street Journal

Join Our Discussions on Discord

The HYPEBEAST Discord Server is a community where conversations on cultural topics can be taken further.

802 Users Online

What to Read Next

Mary J Blige – Right Now (Produced by Disclosure)
Music

Mary J Blige – Right Now (Produced by Disclosure)

R&B icon Mary J Blige has been working on a new sound for her forthcoming LP The London

Kanye West Confirms November Release for Yeezy III
Music 

Kanye West Confirms November Release for Yeezy III

At a recent tour stop in Perth, Australia, Kanye West confirmed the month of release for the Yeezy

The Memobottle Rethinks the Traditional Shape of Water Bottles
Design

The Memobottle Rethinks the Traditional Shape of Water Bottles

For many commuters, carrying a water bottle is essential, and yet its archetypal design doesn’t


Ya Boy Rich Rocka - I Got That Fire
Music 

Ya Boy Rich Rocka - I Got That Fire

Ya Boy Rich Rocka is back on his rap grind with a new single entitled “I Got That Fire.” The Bay

Liberty of London x Staple 2014 Fall Capsule
Fashion

Liberty of London x Staple 2014 Fall Capsule

Presented with the rare opportunity to peruse Liberty of London’s textile archives and their entire

Marc Newson to Join Jony Ive's Design Team at Apple
Tech

Marc Newson to Join Jony Ive's Design Team at Apple

After bringing Dr. Dre, Jimmy Iovine and Beats into the fold back in May, Apple has made yet

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.