Canadian R&B artist The Weeknd shares the video for “Often,” the first single from his upcoming album. The sultry track ties in with the hotel room setting, and just may be a glimpse into the Toronto native’s lifestyle as he’s known for giving XO-branded necklaces to girls he brings back from the club. Watch the video above and if you’re in the States, catch The Weeknd on his headlining ‘King of the Fall‘ tour kicking off in September. Find out more soon on HYPETRAK.
- All Sections
HYPEBEAST 100: The innovators from all realms of creativity in the spotlight.
With in-depth interviews, focused features and fashion-forward editorials, our print publication features long-form coverage of the topics valued by readers.
Explore and be inspired by the latest women's fashion news and trends.