Nike Opens First Football-Only Store in Brazil

Coinciding with this year’s World Cup, Nike has opened its first football-only store in Rio de Janeiro’s Copacabana district. Celebrating the sporting heavyweight’s heritage with Brazilian football, the three-story outpost is outfitted in the Brazilian national team’s colors while Carioca graffiti artist Mateu Velassco’s compelling illustrations take on the distressed brick walls. Elsewhere, Nike pays tribute to the country’s football culture with a special section displaying the iconic Nike Tiempo 94 — worn by the likes of Ronaldo and Ronaldinho – while a bevy of football apparel, equipment and sportswear are also on offer, including match-day kits. A synthetic turf pitch and goal posts allow visitors to test out boots, including the Nike Magista boot – Nike’s first Flyknit football boot. Cast your eyes over images of the immersive retail outlet here and check it out for yourself if in the Copacabana area.