adidas "Unlock the Game" Campaign

As the Premier League gears up for the final stretch of one of its closest seasons to date, adidas

By
Sports
5,476 Hypes 0 Comments

As the Premier League gears up for the final stretch of one of its closest seasons to date, adidas reveals its “Unlock the Game” campaign featuring the likes of Luis Suarez, Leighton Baines, Juan Mata, Aaron Ramsey and Luke Shaw. Using a subtle dose of CGI, each of the aforementioned players are seen unlocking their awesome talents in a virtual world. Although the question remains: who will take fate into their own hands to come out on top?

Read Full Article

What to Read Next

FastCompany Explores the Innovation Behind the Air Jordan XX9
Footwear Fashion

FastCompany Explores the Innovation Behind the Air Jordan XX9

Starting from the very first model, Jordan products have always been at the forefront of

SOPHNET. 2014 Spring/Summer Leather Deck Shoes
Footwear Fashion

SOPHNET. 2014 Spring/Summer Leather Deck Shoes

New from SOPHNET. for Spring/Summer 2014 and part of the Japanese label’s latest weekly drop is an

Essentials: Lindsay Merkle
Fashion

Essentials: Lindsay Merkle

Having spent a large part of her creative tenure in advertising agencies, Lindsay Merkle’s pursuits


Stream Coachella Weekend 2
Music 

Stream Coachella Weekend 2

Coachella 2014 is officially on. As it has been initially announced, you can now live stream the

Jimi Hendrix - Little Miss Lover (Flying White Dots Funk Blaster Mix)
Music 

Jimi Hendrix - Little Miss Lover (Flying White Dots Funk Blaster Mix)

Jimi Hendrix is one of those rare musicians whose influence and sound is timeless. Whether his

Prince Announces New Album and Partnership with Warner Bros
Music 

Prince Announces New Album and Partnership with Warner Bros

Prince has negotiated a new partnership with Warner Bros., and the deal will give the 55-year-old

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. By adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.